Privacy and Cookie Policy
Awakened London Ltd
Last updated: 10 June 2026
This policy explains how Awakened London Ltd collects, uses, and protects your personal data when you visit our website (awakenedlondon.com) or purchase from our online store (shop.awakenedlondon.com). We are committed to your privacy and to full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Awakened London Ltd is the data controller for personal data collected via this website.
- Company number: 12259360
- Registered address: 17 Green Lanes, London N16 9BS
- Email: hello@awakenedlondon.com
- ICO Registration Number: [TO BE ADDED before go-live]
What data we collect
When you place an order, we collect: your name, email address, delivery address, billing address, and payment details. Payment is processed securely by Shopify Payments; we do not store full card details.
When you browse our website, we may collect: your IP address, browser type, pages visited, and time on site.
When you contact us, we collect: your name, email address, and the contents of your message.
If you subscribe to our mailing list, we collect: your name and email address.
How we use your data
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Processing and fulfilling your order | Contract (Art. 6(1)(b)) |
| Sending order confirmation and shipping updates | Contract (Art. 6(1)(b)) |
| Responding to enquiries and customer service | Legitimate interests (Art. 6(1)(f)) |
| Fraud prevention and security | Legitimate interests (Art. 6(1)(f)) |
| Improving our website and store | Legitimate interests (Art. 6(1)(f)) |
| Sending marketing emails (opt-in subscribers only) | Consent (Art. 6(1)(a)) |
We do not use your data for automated decision-making or profiling.
How long we keep your data
- Order data: 7 years, as required for UK tax and accounting records.
- Customer service messages: 2 years after the last interaction.
- Marketing list: until you unsubscribe.
- Analytics data: see the Cookies section below.
Who we share your data with
We share your data only with third parties who help us run our business. We do not sell your data.
- Shopify Inc. (e-commerce platform and payment processing). See shopify.com/legal/privacy.
- Delivery carriers (Royal Mail or equivalent). We share your name and delivery address only.
- Xero (Xero Limited) (accounting software). See xero.com/uk/legal/privacy.
- Plausible Analytics (privacy-first website analytics; no personal data collected or stored). See plausible.io/data-policy.
Your rights
Under UK GDPR you have the right to: access the personal data we hold about you; rectify any inaccurate data; erasure in certain circumstances; restrict our processing; data portability; object to processing based on legitimate interests; and withdraw consent for marketing at any time.
To exercise any of these rights, email hello@awakenedlondon.com. We will respond within one calendar month.
If you are not satisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk or 0303 123 1113.
Cookies
We use Plausible Analytics, a privacy-first analytics tool that does not use cookies and does not collect or store personal data. No cookie consent banner is required.
The Shopify store uses strictly necessary cookies to keep your shopping cart and checkout session active. We do not use advertising, tracking, or non-essential cookies.
Children
Our website and products are not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please email hello@awakenedlondon.com.
Changes to this policy
We may update this policy from time to time. The last updated date at the top reflects the most recent revision.
Contact
Email: hello@awakenedlondon.com
Post: Awakened London Ltd, 17 Green Lanes, London N16 9BS